Begin
What's your business called?
A real name works best. If you haven't decided yet, use a working name and you can regenerate later, as many times as you like.
Step 1 of six
0%
Step Two
What does your business do?
Pick the closest fit. Your brand identity adapts to your business type.
Describe your business 8 words
Step Three
Who do you serve?
Your audience shapes the tone, language, and visual style of your brand.
Describe your audience 8 words
Step Four
How should it feel?
Pick up to three. These directly shape your logo, colors, and voice.
Describe the feeling 5 words
Step Five
What should it avoid?
Pick the worst-fit feeling. We'll steer your kit away from it.
What to avoid 5 words
Final Step
A color preference?
We'll build a six-color palette from this. Regenerate as many times as you like.
So nothing gets lost. We'll never share your address.
In progress
Building your identity
Composing your logo, color system, type system, and voice guide. This typically takes up to 90 seconds - the time it takes to make coffee.
Composing the primary mark...
Your Vellem Kit
Meet your brand
A complete identity, ready to ship. Regenerate as many times as you like. Pay only when you're ready to download.
Primary Logo SVG
Secondary mark
App icon
Monogram
Color palette
$95 once, yours forever. Pay only after you see the full kit. The full Kit includes every format, type system, voice guide, and brand book PDF.
Something went wrong
We couldn't generate your kit. This one's on us. Please try again. If it keeps happening, email [email protected] and we'll sort it.